Director of UX at Mastercard

I like to transform chaos into order, or, complexity into simplicity.

Previously at Accenture, R/GA, DDB and more.

UX cases about me

🧠 Passionate about Psychology

Design is all about people—and psychology plays a central role. To be an effective designer, it's essential to understand how the mind works. That's why I'm an avid reader of psychology and philosophy. Grasping users' thought processes, behaviors, mental models, and cognitive biases is crucial for creating persuasive, emotional, and engaging experiences.

♟ Ux Strategist

The most exciting part of being an Experience Designer is problem-solving and the constant opportunity to learn. I enjoy the process of understanding human behaviors, systems, available technology, and business goals—and aligning them with real user needs. Moving from A to B (or from chaos to order) requires a clear strategy and solid design principles to guide our decisions every step of the way.

🦄 Creative Product Designer

For much of my career, I was the ‘unicorn’ in the company, handling all UX, UI, and Visual Design responsibilities. This experience gave me a deep understanding of every stage in product development, making my expertise both broad and T-shaped. I can contribute across the entire process, from initial concept to final UI and deliverables. I'm also a pioneer in AI filmmaking, exploring how AI can transform storytelling and visual experiences.

UX CASES /selected works