Design is a tool that has the power to transform our reality. It can make our world a better or a worst place, it's all up to us, and how we use it!

↓ I can tell you more

About me

(I'm still evolving and discovering who am I, but here some things I already figured out on the way...)

I discovered quite young that art and the creative field was something for me, I was so curious about everything and I always loved to draw. I started my career as designer in 2008, working and evolving through industrial design, visual, editorial, fintech startups, and agencies like DDB Prague and R/GA.

I decided not to be a generalist, but a specialist on something, since design field is so vast. I enjoy reading books about psychology, try to understand people's minds and behaviors, so I decided to focus my career on user experience, user interface, and user psychology. One of the things I love the most about the product design career is that I am always learning something new, always.

I'm creator, editor, and writer at ColetivoUx.com - a place where Brazilian designers share their experiences and experiences with the community. I write articles and speak about design and psychology. I like to transform chaos into order (or, if you prefer, transform complexity into simplicity).

Besides design, I am also a post-rock musician and street photographer.
You can explore my side-projects here.

Say hello

Send e-mail
Linked In

Coletivo UX Meetup

Service Design sprint

ISA Redux - speaker

“Odair is a great UX and design professional. I had the opportunity to work with him on some very important projects and his contribution was essential for their success. A studious and deep knower of the subject, he always collaborated and added value in the team.”

Fabricio Costa
CEO / Equals fintech
“Odair has a strong view on the concept of UX and user-centered approach, always bringing great insights about our role and responsibilities as Designers.”

Andrei Gurgel
Toptal / UXLab
“Odair has a feeling for user experience projects and graphical interfaces that I admire as well as being deeply curious about the areas focused on human behavior and interactions. In a side project, ColetivoUx, I can see how passionate he is about the subject and how much I can trust his experience.”

Flavio Santana
Product Designer / Volkswagen Lisbon

🧠 Passionate about Psychology

Design is all about people—and psychology plays a central role. To be an effective designer, it's essential to understand how the mind works. That's why I'm an avid reader of psychology and philosophy. Grasping users' thought processes, behaviors, mental models, and cognitive biases is crucial for creating persuasive, emotional, and engaging experiences.

♟ Ux Strategist

The most exciting part of being an Experience Designer is problem-solving and the constant opportunity to learn. I enjoy the process of understanding human behaviors, systems, available technology, and business goals—and aligning them with real user needs. Moving from A to B (or from chaos to order) requires a clear strategy and solid design principles to guide our decisions every step of the way.

🦄 Creative Product Designer

For much of my career, I was the ‘unicorn’ in the company, handling all UX, UI, and Visual Design responsibilities. This experience gave me a deep understanding of every stage in product development, making my expertise both broad and T-shaped. I can contribute across the entire process, from initial concept to final UI and deliverables. I'm also a pioneer in AI filmmaking, exploring how AI can transform storytelling and visual experiences.

/ Client experience

• McDonald's
• Volkswagen
• Makro
• Verizon
• Sanofi
• Samsung
• Bradesco
• Porsche
• SESC São Paulo

/ Main skills

• User Experience
• User Interface
• UX strategy
• Usability evaluation
• Information architecture
• UX writing,
• Wireframing
• Prototyping
• Design Workshops
• Html & Css
• (Yes, I use Figma)